A one of a kind keynote

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Situation

A brand name conference invited the founder of a buzzy startup to be a keynote speaker. The founder had a rough idea what he wanted to say, but needed help turning it into a presentation. The company also wanted to package it in a way that would allow the founder to have a distinct brand that could be edgier and more controversial than the startup’s more conventional corporate brand.

Solution

We created a breakout narrative that allowed conference attendees to see their industry from a fresh perspective. The founder’s vision connected with attendees in a way that was relevant, inevitable, believable, and simple. Graphically, the brightly colored, image-based presentation stood out in a sea of charts and numbers and fit the founder like one of his beloved concert t-shirts.

 

What I did

Developed storyline

Directed design

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Kevin Morgan