Phone: 323.655.0156 Email: kevin(at)lowfatpr(dot)com
Over the last ten years, Kevin has worked with leading companies in the technology, software, advertising and design industries. He has driven feature coverage for his clients in major business publications such as BusinessWeek, NY Times, Wall Street Journal, AP, Reuters, Forbes, Fortune and Business2.0. Currently, he is working as a public relations consultant in Los Angeles, CA, for Harris Interactive.
Previously, Kevin managed media relations for Carat Fusion, a digital and direct response agency, spearheading their media relations programs. In the two years that Kevin worked with Carat, coverage in trade and business publications increased significantly with frequent commentary appearing in the Wall Street Journal and BusinessWeek.
Prior to Carat Fusion, Kevin managed public relations and marketing programs for VerticalResponse, an email marketing service. At VerticalResponse, Kevin worked closely with the executive team to craft key messages to help the company enter the crowded bulk email service provider market. Kevin played a key role in the first three years of company's growth by managing all aspects of the public relations program. He also managed elements of the customer acquisition program, which included online advertising, search engine marketing, events, sponsorships and print advertising.
In 2003, Kevin co-founded a web development and IT services shop where he managed day-to-day operations of the agency and provided strategic counsel to clients. In 2006, the company was acquired by General Things, Inc.
Prior to consulting, Kevin worked for a public relations agency based in the Bay Area. He worked with a number of companies in the software industry including Motive Communications, Intraspect and all.com. He also worked with leading technology companies like E*TRADE and Brassring Systems.
Kevin also worked for a San Francisco based wine brokerage where he brokered deals between growers and wineries in unfinished wine. He remains an enthusiast of California wine and is an active member of Zinfandel Advocates and Producers, a non- profit education organization.
Kevin has a BA in Marketing from the University of San Francisco.